Jul 13

Steinbrenner passes; his legacy endures.

“It was a beautiful thing to observe, all 36 oars working in unison.’’ – late Cardinals announcer Jack Buck quipping he had seen George Steinbrenner’s yacht.

It is a timeless quote about a timeless subject, George M. Steinbrenner, the demonstrative, cantankerous and blustery owner of the New York Yankees, who died today of a heart attack at age 80.

STEINBRENNER: Always King George

Buck’s comment has long been the perception of Steinbrenner by the public through screaming headlines and video and audio sound bites. The man was positively driven to win and it didn’t matter the cost in dollars or whom he stepped on. The Yankees would throw millions at players, and if they didn’t win Steinbrenner was ruthless in his handling of his managers and front office staff.

It was that way from the day he purchased the Yankees in 1973 for less than $10 million from CBS and said: “I won’t be active in the day-to-day operation of the Yankees. I’ll stick to building ships.’’

What he did was rebuilt the dynasty – twice.

By the time I started covering the Yankees in 1998, Steinbrenner’s legacy was well cemented in that he revived a struggling team and turned professional sports’ most revered franchise to a billion dollar empire.

The Yankees Brand is world-renowned and that is Steinbrenner’s legacy on the grand scale, but for me I’ll remember him like most beat reporters for the exhilarating paces he put us through.

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