Today is Black Friday, the biggest shopping day of the year and I wonder how many are rushing to buy Mets’ tickets?
Today is a missed opportunity for the Mets, who have done little marketing for tickets. You see something on Mets.com and SNY, but there’s not been much, or any, blitz that I can see.
There are six papers that cover the team full time, and each of them today should have an ad in the sports section. There are countless other papers – dailies and weeklies – in the tri-State area that should have a Mets’ ad today and until Christmas.
Let’s not forget the radio and TV stations.
There should be a Mets store in Grand Central, or Times Square, or in the lobby of the Marriott Marquis.
The point is the shopping season is upon us and the Mets must send out reminders they are still here. Chris Young is not much of a shout out.
Nobody will drive out to Citi Field to buy tickets. It’s just not practical. But, of the dozens of significant malls in the area, I’ve never seen a Mets kiosk to purchase tickets. If there has been, and has been significant advertising I missed, then I apologize.
But, I’ve seen nothing.
I have a few old Mets Yearbooks and they have photos of the caravans the team used to have. No longer. They cut them out and instead had an event at the New York Public Library. No more.
Early in their existence the Mets needed the attention and sought out the buying public. Let’s face it, they are no longer the hot ticket in town and must hustle again.
Yes, it will cost them some money, and quite honestly, the $7.25 million they’ll give Young would be better spend on marketing.
Start the caravan again and bring in players past, present and future to sell their brand. Station players in the mall kiosks for free autographs.
The Mets are a brand worth keeping, but they can’t expect the public to run to them at this stage, not with them dormant in the free agent market.
The Mets, until they start winning and competing, must reach out to the pubic now like any other struggling company seeking to improve their business.
The malls will be packed today and there will be a few in a sporting goods store getting a Mets T-shirt, or cap, but nobody is rushing to buy tickets.
And, that’s a problem.