Are Mets Marketing Harvey Too Much, Too Soon?

While approaching Citi Field last night one couldn’t help but notice the monstrous digital image of Matt Harvey on a video board outside the stadium with the screaming caption, “Harvey-licious.’’

When logging onto the Mets’ website there was an advertisement plugging Harvey T-Shirts. And, all of this is for a guy who was starting just his 15th major league game.

HARVEY: Mets marketing a rock star. (AP)

HARVEY: Mets marketing a rock star. (AP)

I am waiting for the Mets to put him on a banner outside the stadium, joining the likes of Keith Hernandez and David Wright; Ed Kranepool and Bud Harrelson; Jerry Koosman and Jon Matlack.

Make no mistake, Harvey is a good Met, but not yet a great one. There is plenty of time for him to reach that distinction.

“I don’t get caught up in the marketing angle,’’ manager Terry Collins said when asked if this is too much, too soon, much the way it was last winter for the Knicks and Lin-sanity.

“I don’t thing he gets caught up in it, either. Let’s ride the wave. This guy is ready.’’

He might have been ready last night, but clearly was not sharp against the Los Angeles Dodgers despite the relaxed definition of a quality start. The no-decision indicates Harvey still has growing to do, but does not diminish what he’s already achieved.

“I didn’t like it,’’ Harvey said of his performance in Wednesday night’s 7-3, 10-inning victory. “Tonight was about winning, and we did that. … I have work to do.’’

That humility is why the Mets believe they have something special. Technically, it was a quality start – three runs given up in six innings – but Harvey knows he has to do better than 90 pitches. He knows that many pitches should get him to, if not through, the eighth inning.

History is full of powerful young arms that captured the imagination of not only their fan base, but also those across the nation. Look at Tom Seaver, Vida Blue, Mark Fydrych, Fernando Valenzuela, Ron Guidry, Dwight Gooden and Stephen Strasburg.

The Mets are banking on Harvey to join this prestigious list. Last night won’t remove him from consideration and won’t stop the rumblings of him possibly starting the All-Star Game at Citi Field in July.

The Mets are riding the Harvey wave, but there is an underlying fear is the attention could be too much this early. The expectations of Harvey increase with each start, of which last night’s was nationally telecast by ESPN.

It has been a long time since the Mets had a pitcher of Harvey’s marketability. Gooden perhaps nearly 30 years ago? Or Seaver? No other homegrown Met arm comes immediately to mind.

Gooden was such a long time ago, so you can’t blame the organization for being excited about having somebody this charismatic to promote. As much as Collins raves about Harvey’s demeanor and composure, a case can be made for going overboard. All this attention is a lot to absorb.

The Mets made sure to handle Harvey with kid gloves before bringing him up, so why push things now?

Let him concentrate on pitching first and not being a rock star.

Please follow me on Twitter @jdelcos


10 thoughts on “Are Mets Marketing Harvey Too Much, Too Soon?

  1. I could’ve sworn I saw an ad with Matt Harvey on the Rector Street stop on the #1 train. I didn’t get a good look so I have to go back and double-check. It did catch my attention though because if it is Harvey in the ad it seems too soon.

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  3. Ehh. I can see where it might get to the point that he gets overhyped…some of the guys on SNY were already comparing him to Seaver…saying he might have the best stuff of any Mets pitcher ever …that stuff might be a bit excessive (though so far he’s delivered on the hype). In terms of marketing, I don’t have a problem with it. Marketing is part of sports and the Mets have to market somebody. Wright is really the only truly accomplished star level player on the team right now…and they can’t only market him and ignore everyone else. Harvey’s performance has generated excitement, he’s been great…so it makes sense to have him on the screen (especially on a game he pitches) than it would to be marketing Jeremy Hefner like crazy. And they’ve already had a John Buck shirt this year too for whatever that is worth

  4. Charismatic? Harvey has shown himself to be a talented young pitcher, but that doesn’t automatically make him charismatic. He seems to be a bit of a bore, actually.

  5. Perhaps the difference is who is driving it.

    He was held back last year because the baseball people wanted to season him.

    He is marketed this year because the owners and the marketing guys need something to sell. These are two different groups.

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  7. The Mets are experiencing an attendance disaster, bleeding millions, and it makes sense to market their best players, since that is what they are selling. The only issue is if Harvey is asked to do too many things away from the field — appearances, and so on — but otherwise they should promote the guy. Then they should bring up Wheeler and d’Arnaud and promote them, too. They need to take back Manhattan and it’s guys like Harvey who are key to that.

  8. Leave it to the Wilpons to fuck this kid up — and the marketing of him. Let him go about his business because if he should get hurt (God forbid!) or worse, starts losing, this will come back to bite us in the ass. Ugh.