Sandy Alderson came here as a caretaker with commissioner Bud Selig’s blessing. He knew he was inheriting a mess and was brought in to clean it up. In his introductory press conference, Alderson promised a new culture and a better connection with the fans.
Social media is a part of that.
Alderson’s comment about holding a fund raiser for gas money was funny and taking a shot at the Mets’ finances was self-disparaging humor at its best. Better have Alderson make a crack than have the fans posting for days about the team having no money. It’s something Casey Stengel would have said.
Alderson is trying to relate to the fan base in way the organization hasn’t for years. Social media is that outlet.
The Mets send emails to their season-ticket holder, but Twitter is the way to say something to the masses spontaneously. I don’t expect Alderson to go on Twitter telling of contract negotiations and trade talks, but it doesn’t hurt when the man occasionally comes out from behind the curtain.