With the competitive aspect of the season long since over, the Mets are planning for 2010 with every move they make. The decisions on surgery and the disabled list were made to protect players and give them proper rehab time.
Sticking with Daniel Murphy at first base and Bobby Parnell in the rotation were made with an eye on holes that need to be filled over the winter.
Economically, the Mets should also be thinking about next season.
With Mets tickets on the Internet at times selling for less than face value, and the economy still in shreds, the franchise could be faced with a large number of season ticket cancellations for next year in light of how the team has performed.
Business-as-usual for the Mets would be to send out renewal notices after the playoffs. But, these are not normal times and they should be considering a more aggressive approach to get their ticket holders to return.
With 15 home games remaining and nothing to play for, the Mets should consider giving season-ticket holders the opportunity to credit September’s unused tickets toward next year’s packages. If there’s no reason to go to the park, many ticket holders will be likely to dump their tickets for whatever they can get to cut their losses.
For those ticket holders who already decided about not renewing for 2010, there’s nothing the Mets can do. However, this gesture might push those sitting on the fence to renew.
Here’s a chance for the organization to thank its ticket holders for supporting the team during this lost season, and at the same time make a dent in its off-season sales.
It’s not as if the team would lose money because the Mets could always re-sell the returned tickets, or donate them to charity for a tax write-off.
And, the team should also be considering selling one-month packages, perhaps at a discounted rate.
I can’t imagine the Mets doing this because the first impression would be they would be making less money, but with how things have gone, and taking the economy into consideration, it could turn out to be a win-win for everybody.
The Mets might be in fourth place in the NL East, but this is no time for fourth-place thinking.