Proactive selling ….

With the competitive aspect of the season long since over, the Mets are planning for 2010 with every move they make. The decisions on surgery and the disabled list were made to protect players and give them proper rehab time.

Time to be proactive

Time to be proactive

Sticking with Daniel Murphy at first base and Bobby Parnell in the rotation were made with an eye on holes that need to be filled over the winter.

Economically, the Mets should also be thinking about next season.

With Mets tickets on the Internet at times selling for less than face value, and the economy still in shreds, the franchise could be faced with a large number of season ticket cancellations for next year in light of how the team has performed.

Business-as-usual for the Mets would be to send out renewal notices after the playoffs. But, these are not normal times and they should be considering a more aggressive approach to get their ticket holders to return.

With 15 home games remaining and nothing to play for, the Mets should consider giving season-ticket holders the opportunity to credit September’s unused tickets toward next year’s packages. If there’s no reason to go to the park, many ticket holders will be likely to dump their tickets for whatever they can get to cut their losses.

For those ticket holders who already decided about not renewing for 2010, there’s nothing the Mets can do. However, this gesture might push those sitting on the fence to renew.

Here’s a chance for the organization to thank its ticket holders for supporting the team during this lost season, and at the same time make a dent in its off-season sales.

It’s not as if the team would lose money because the Mets could always re-sell the returned tickets, or donate them to charity for a tax write-off.

And, the team should also be considering selling one-month packages, perhaps at a discounted rate.

I can’t imagine the Mets doing this because the first impression would be they would be making less money, but with how things have gone, and taking the economy into consideration, it could turn out to be a win-win for everybody.

The Mets might be in fourth place in the NL East, but this is no time for fourth-place thinking.

6 thoughts on “Proactive selling ….

  1. I think they really need to address their financial situation openly. Not with bland denials or having their buddy Bud Selig do it (whatever happened to those two teams who were “hours away from bankruptcy” according to Selig after the 2003 All Star game)? Hire some independant, respected accountant and make the findings public. Post it on the web.
    Also do lots of Q & A with fans on talk radio, internet, twitter, etc. We are not in the age when you can expect fans to blindly follow as they did when Fred Wilpon was playing baseball with Sandy Koufax.
    Cut ticket prices and promote yourself as the scrappy little underdog against the high and haughty Yankees. Honor the Mets heritage of the guys who gave their best like Mookie Wilson and Ron Hunt. You want to set aside a place for pre 1957 Dodgers and Giants. that’s fine. Orange and blue do come from those two teams colours. But the majority should be aimed at the Mets. Let’s face it, if you remember Monte Irvin and Carl Furillo, you’re collecting Social Security.
    Show a few Mets losses on SNY, unlike YES where the Yankees are 165-0.

    “we may not win as much but when we do, it feels great, not a relief like in da Bronx”.
    Give people positions of responsibility because they deserve it, not because they came up in the organization and know only whose rear end to kiss and for how long. Would the Wilpons ever hire a sarcastic but genius like Whitey Herzog?

    Do the Mets ever use their old timers in spring training like the Yankees have always used their guys, like Yogi, Ford or Jackson? A Seaver, Foster, or Piazza must have something to offer. Could you bring back a Davey Johnson as a top level advisor?

  2. What makes the situation even worse is the contrast with the Yankees. Both teams opened new stadiums the same year. Not only have the Mets fallen completely apart, but the Yankees, who seemed to be struggling early, now appear to be steamrolling their way toward the playoffs. It’s the old days all over again.

  3. This sounds like the half-baked ideas of a guy in a PR department in some place like — I don’t know? — Houston.

    There are both logistical and perception issues with the idea. For example, do they have enough opportunity to donate unused tickets to charities this year? Moreover, from a perception standpoint, this would be calling further, perhaps unmerited, attention to this year’s failures, ensuring that they be carried over into next year, rather than hopefully forgotten over the winter.

    It’s tough luck that the tickets aren’t worth anything — but that’s the risk of the marketplace. (I mean, when the Mets are doing well and the tickets are worth double their face value, you don’t see fans rushing to share their monetary gains with the front office, do you?)

    The best thing for the Mets to do would be to define an organizational philosophy that does not include any input or interference from the Wilpons. Fat chance on that one, though.

  4. jeff,

    the difference is that the Yankees just have a better team. They have a farm system that allows them to bring up young players that will help.

    They make bad decisions too, but they have the flexibility to recover. They do not sign players they know cannot play. Players like Moises Alou and Sheffield. We do. Then we are surprised when they get hurt and use it as an excuse when we do poorly.

    At the beginning of the year we had a pitching staff where 2 of the starters just had surgery, one player has a history of huge inconsistency and the rest of the rotation was flotsam that other teams jettisoned.

    We are surprised when one of the injured starters has issues, when the inconsistent player implodes and the other junk in the rotation breaks down.

    yes no one expected beltran and reyes to be gone, but we had a RF platoon that was there on a hope and a prayer and their backups were strictly day to day replacement players.

    This is the team constructed for 2009.

    This is why we will struggle to win 75 games this year.

  5. Why not sell the Mets to a baseball guy who is currently ‘retired’?

    George W. Bush was a MLB team owner in Texas before he was President, but he’s not President any more.

    I wonder if he’d like to buy the Mets – and get back in the game?